Stop to consider how the activity creates engagement. Successful vendor booth ideas should link the activity with your product or service. A whack-a-mole game may be appropriate if you sell lead generation solutions but inappropriate if you build helicopter rescue equipment. Start with that goal and then consider your audience, your culture, and the show. The activity may be designed to generate traffic to sample your new peach salsa or entice medical professionals to watch a video about your surgical software.
Whatever you decide, it has to contribute to your trade show marketing goals. Having an activity for the sake of an activity is rarely a good idea.
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That said… activities can run the gamut from a professional presenter to an A/R golf challenge. It means you’re now in charge of generating traffic to your booth, entertaining/educating your guests, and ensuring the attendees are happy. If that sounds like a lot of work, it is. But what if you use your trade show booth space as an opportunity to create an event or hold an activity?Īn event, unlike a trade show, means you’re now in charge of a schedule, inviting guests, creating and planning activities, and assigning employees specific responsibilities. Sure they can schedule an event outside the trade show, like an awards dinner, sales meeting for clients, golf outing, or offsite speaker. One of the biggest mistakes most exhibitors make is not treating a trade show as their own personal event. One requires hiring an exhibition company the other engaging an event company. And while both are sales and marketing activities, they are often different in scope, objectives, and activities. Click here to see their answers.There are trade shows and there are events. We asked over 1000 vendors how they follow up with leads after an event.
If they are in need of your services, they will be happy to share their information with you. Offer to send the employee an overview of your services and/or a special promotion/discount. Have a list ready for gathering employee contact information including name, email address and phone number.
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Have a handout available that clearly defines these services and how to contact you. Make sure you have a clearly defined overview of your offerings. Have your elevator pitch ready! Typically you will have less than 2 minutes to educate employees on your services. If you sit behind your table while the employees are standing, they are seemingly in more control and you lose the opportunity to best promote your business. Vendors that stand up during the event definitely get the most traffic. Have only a few brochures ready to hand out with a business card to those interested in your services. Don’t crowd your tabletop with brochures and literature but instead use flowers, fresh fruit, balloons and small marketing giveaways to help lure the employees to you. Make sure your booth looks inviting by using color! The most successful booths at health fairs are those that are very colorful and look inviting to the employee. In most cases, employers will not allow late vendors to participate. It is also very dangerous to have vendors bringing in their supplies after the event has filled with employees. Being late for an event sends a message of being unorganized and disrespectful of the time the employer has set aside for you to meet their employees. It’s better to not register at all than to not show up.Īdditionally, make sure you are at the event location in plenty of time to have your booth completely set up by the event start time. Vendors that don’t show up without canceling first leave an unintended empty space in the health fair that not only reflects negatively on them but also instills an off-putting atmosphere for those attending. It probably goes without saying, but if you have made a commitment to be part of a health fair then make sure you are planning to actually attend. Make sure you present your offerings in the best light by implementing the six (6) easy tips below.Ĭlick here for Virtual Booth Tips. However, doing or not doing certain things can make or break the way you come across and impact your overall ability to generate interest. Employers carefully select the vendors that they wish to expose their employees to, so getting your business involved in a health fair already gives you a leg up over the outside competition. Health fairs offer an excellent opportunity to promote your services and products directly to your potential customers in an environment that is both low pressure and fun. Vendor Health Fair Booth Tips Join Now Vendor Tips for Health Fair SuccessĮmployers plan health fairs for their employees to promote access to wellness education and services.
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